Ebbinghaus Forgetting Curve

The Ebbinghaus forgetting curve presents learning leaders with an obvious challenge.

Although Ebbinghaus's work was done in the late 1800'S, it has been confirmed by shocking results of recent studies that show 40% of newly acquired information is lost in the first 20 minutes and 70% over the next six days.

What is even more concerning is at best learners' uptake about 50% of the content provided in a macro-learning environment. Learners lose formally acquired information in hours and days unless repeated in meaningful and different ways.